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Lesson Overview
Transcription
Welcome to the Insight and mobile training. This video is a quick introduction to the Insight and Mobile product. My name is Richard Jones and I'm an implementation consultant at InsightOn. Insight and Mobile is a tag management solution that allows marketeers to quickly deploy marketing technology tags in mobile apps in real time without relying on lengthy development cycles. There are a number advantages that the Insight and Mobile solution offers, such as Agility you can make tagging and analytics changes in real time without having to rely on your app developers to recompile the app or wait for your users to download a new app version from the app store.
Flexibility Extend your web analytics and other third party web technologies to your native mobile apps. Insight and Mobile gives you the ability to try out new technologies without pre planning for every marketing scenario. Up front. Lifecycle Events and Metrics The Insight and Mobile Libraries allows you to automatically track app launches, page views, clicks and more to gain valuable insights into how your customers engage with your app. Use the Insight and Tracker to track page views, events and conversions that are specific to your app using the simple yet powerful Insight and Tracker data layer.
Using the Data layer gives you the ability to unify tagging and data through a single interface that is custom tailored to your organization's business needs. Track user actions, collect data, and deploy marketing technology tags using an intuitive three step tag in workflow. Enable seamless integrations with thirdparty marketing technologies such as Adobe Analytics and Google Analytics. Ensure high availability and high performance delivery of tags to your users using Insighton's patented tag delivery network. Insight and Mobile includes the following products Insight and Mobile this is the web interface used for tracking events, collecting data, and deploying mobile tags in your mobile apps.
Insight and Manage is the web interface used for deploying JavaScript technology tags in your mobile apps. The Android library adds InsightOn to your Android app. A static Objective C library that adds insight into your iOS app that is written primarily in Objective C. A Swift library that adds InsightOn to your iOS app that is written primarily in Swift. Here you can see how Insight and Mobile manage work together with the tag delivery network which delivers the app configurations and the JavaScript tags.
The Android and iOS apps have the mobile libraries installed and use a hidden webview to send the analytics and Web Technologies data to your vendors. The Insight and Mobile platform brings down the configuration files you have set up in the app. The library then uses these files which tells it what needs to be tracked. A hidden webview is created which is used to run the JavaScript tags that have been set up and manage. These then fire out to the third party analytics and Web technologies.
Thank you for joining me for this video. If you have any questions then please contact our support team via support@insighton.com.
Feeling confident in your Ensighten Manage skills? Take our Ensighten Certified Professional - Mobile Quiz to see how you stack up!